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Saturday, January 24, 2004
The Guts of a New Machine
Nice read about the design, the aura, the innovation that is iPod. "But it was Dell that one investor quoted in the Journal article held out as the rival with the greatest chance of success: ''No one markets as well as Dell does.'' This was causing some eye-rolling in Cupertino; Dell is not a marketer at all. Dell has no aura; there is no Cult of Dell. Dell is a merchandiser, a shiller of gigs-per-dollar. A follower. Dell had not released its product when I met Jobs, but he still dismissed it as ''not any good.'' posted by Farookh at 8:01 PM Comment (0)  
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