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Friday, January 23, 2004
Google eyes email-based ad delivery
And now Google is onto direct-mail advertising. iVillage and a few others are supposedly already using them. It is a matter of time before Google supports identities (email id/profile) and starts leveraging it for targeted scenarios. They already have identities from blogger and even from Google Groups. They could start mining those and creating targeted profiles. Also, when I post a question to a group (even now), they could see that I asked "How does the Nikon D100 compare to a Canon 10D?" and display digital camera ads on the thread. Wonder if they will do something like that. posted by Farookh at 5:39 PM Comment (0)  
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